Let's talk about pet insurance!
Many of you know, I am the Chairperson of the Board of the North American Pet Health Insurance Association (NAPHIA) where our goal is to increase awareness and trust of pet health insurance across North America. Pet insurance has been around for over 30 years in the US but less than 1% of cats and dogs are insured. Compare this to over 25% insured in the UK and you'll understand our goal more clearly.
There are many what I call structural differences between the two countries so will pet insurance ever reach 25% cats and dogs insured in the US? I doubt it.
Americans just aren't as enamoured with insurance as the Brits and the rules around advertising and regulation of insurance in the US are rather onerous compared to the UK.
I can see us doing much much better to provide great benefits to pet parents who want the flexibility to provide care for their pets in times of financial need rather than putting them down. How about 10% anyone?
So every year, the pet insurance industry highlights pet insurance in September to increase awareness and to talk with pet parents across North America about the benefits it can bring to their household, both in financial and emotional terms.
On the Embrace blog in September, I will talk about different aspects of pet insurance and the benefits and go over the Embrace policies and how they can work for you. We will even have some stories of those with pet insurance and those who wish they'd had pet insurance.
Please feel free to add your comments and experiences with pet insurance as well.
September is Pet Health Insurance Month
"Wish I'd had pet insurance" story - painful choice to euthanize
"Wish I'd had pet insurance" story - close encounter with dental floss
Guest Post: can I get pet insurance for that?
"Wish I'd had pet insurance" story - vet techs need pet insurance too!
Guest Post: Pet Insurance Q&A from Dr Patrick Mahaney
"So Glad I had Pet Insurance" story - hip dysplasia surgery for 1 year old German Coolie
"So Glad I had Pet Insurance" story - surgery for vicious dog attack
"So Glad I Had Pet Insurance" story - cats and lilies do not mix