I was talking with a new policyholder today and she told me about the painful experience she had that lead her to buy an Embrace pet insurance policy. I asked if I could share it and she agreed, but rather reluctantly; given the circumstances, I'm sure you can understand why.
The experience goes like this: it seems that earlier this year, Jennifer and her husband brought a healthy and beautiful puppy into their lives. They had no expectations of the disaster that was about to change their lives when their puppy broke her hip doing the usual puppy shennigans that can lead to an accident.
You can imagine their horror when they discovered the vet bill was going to amount to more than $4,000, which they did not have and they certainly didn't have any pet insurance. Sadly, they had to surrender their puppy, their family member, to the veterinary hospital (I am not sure if the pup was fixed up and adopted out or just put down - not something anyone wants to dwell on).
Jennifer said to me, "It was horribly painful and I never want to go through that again. ... It was such a humiliating, horrible, gut-wrenching experience. I guess the one thing we didn't realize is how much stuff like that costs, so if our experience my help someone else, then yes you can use it."
You can just imagine.
After that emotionally draining experience, they brought another little pup into their lives and vowed they would never go through the pain of not being able to take care of any medical issue again. Their veterinary clinic recommended they buy pet insurance; hence, their purchase of an Embrace policy.
I talk a lot to people about why you might need pet insurance but nothing brings home the message than someone else's words, someone else's emotional experience. What do you think?


