News: Embrace Pet Insurance Secures Over $2 Million in First Institutional Funding Round

You may have seen our press release this week - we've just raised our first round of institutional funding. Woo-hoo!

In the evolution of developing company, it's quite a big accomplishment to pursuade professional investors to take a plunge in one's company, particularly in this economic environment, so we feel very positive about our next phase of growth.

“We are excited about NCT Venture's decision to invest in our company and see this funding as a tremendous vote of confidence in our product leadership and growth strategy, particularly in these difficult economic times,” said Bennett, Chief Executive Officer of Embrace. “This investment will help us continue to deliver the industry’s best pet insurance product suite to pet parents, grow our sales and marketing support, and become one of the few in the industry to do so profitably.”
[That Bennett, she's such a know-it-all :)]

We're particularly pleased with NCT Ventures as our investing partners. They are entrepreneurs as well and know from experience the ups and downs of entrepreneurship. We are looking forward to working with them to grow Embrace.

NCT Ventures (www.nctventures.com) is a Columbus, OH-based venture capital firm that is founded by entrepreneurs. The NCT investment team is passionate about people and they believe an idea is only as good the entrepreneurs behind it. Over the past 20 years NCT has helped build and grow many successful companies and they get excited about sharing experiences, methods and time with entrepreneurs through hands-on operational support. NCT’s investment focus is in marketing, logistics and disruptive business models that are headquartered in the Midwest.

Now that we have raised some money, don't be looking for an Embrace Super Bowl ad any time soon (nor a placement on a cable home renovation show - please stop calling!)

It's time to stay focused and continue to grow. This difficult economy is going to be a test but when we make it through the other side, we'll be a better company for it.

Now, back to work; no time for slacking...

Comments

[Tim Cox]

Well done and good luck, Laura!
Best, Tim

[Pauline Singer]

Congrats all around and probably just in time I might add. I saw a link to your website on my favorite pet store website which I know has a following among those who own dachshunds.