Even AARP is talking about pet insurance in their November 2008 online article "Is a Policy on Your Pet the Best Deal?"
I was quoted about using pet insurance reducing risk in the family finances:
By opting for pet insurance, 'You're reducing the risk in your life,' said Laura Bennett, chief executive officer and co-founder of Embrace Pet Insurance. 'In today's uncertain economy, you want to decrease uncertainty in your life. It reduces the spike of expense you would have to face,' if a pet faced an expensive health issue, she advised.
The idea of pet insurance usually comes around 'after the fact,' she continued. 'The fact is that the unexpected can always happen. You think of all of the positive things about having a pet the company, the fun, the naughtiness, not the financial responsibility, which obviously hits home when something expensive happens. Pet insurance is one of those things you can't buy when you need it.'
The tone of the article is very typical for the US though - not sure really if pet insurance is a good idea.
Interestingly, in the UK, where over 20% of cats and dogs are insured, most articles about why you'd be crazy not to get pet insurance.
When do you think US journalists will work it out?

