Here's the last "bonus" item in my Pet Industry Trends for 2008 article.
More people traveling with their pets
From day trips with the dogs in the back of the car, to trips abroad with your pets, more and more people are including their cats and dogs in their travels. As a result, more hotels, such as the Comfort Inn all the way up to the Westin are accommodating pets beyond just allowing them on the premises. This gives small businesses the opportunity to provide services to local hotels for pets or for accessories to make traveling even easier.
Recently someone asked me about my pet travel assertion and how I determined this trend.
In answer to that questions, there’s no magic stat that I’ve seen; I use the mosaiic theory - put a number of other stats and observations together and draw a conclusion.
- From Michael Dillon’s report Pet Industry 2007 Strategic Report, he comments on the baby boomers retiring and their pet spending:
55-64 year-olds represent a very compelling demographic due to 4% projected growth through 2010, according to the Census Bureau. 55-64 year-olds are the fastest-growing age demographic in the pet industry, spending $7.75 billion in 2005, up 127% from 2000. With the active boomer generation set to spend more time with their pets, whether at home or on the road, we expect to see more travel products for pets over the next two years.
- Boomers travel more than most (trends from the TIA Domestic Travel Market Report)
- Proliferation of pet friendly hotels (intercontinental, Crowne Plaza, Wyndham Hotel, Ritz Carlton, Radisson, Marriott, Holiday Inn, Days Inn, Comfort Inn, Red Roof Inn, La Quinta, etc.)
- Appearance of numerous specialty travel services either for pets or involving pets (Bailey Knows Travel, Pets Welcome, Puppy Travel )
And so on…
What signs are you seeing to support my assertion or not?