Occasionally, I get some interesting products and services across my desk - well, not literally across my desk but you can send chocolates if you like :)
If you've been poking around the pet world for a while, you'll know that there aren't that many well-designed pet-related websites. Most are OK but pretty well all of them could do much better and the experience could be so much more positive.
For example, I bet you if you look at this summary of web design mistakes, you could find at least one of these issues with most sites out there. Just think how much more than the $40 billion or so we spend on pets we'd lay out every year if that were the case.
So, I was interested to come across Sniff Design Studio, a Walnut Creek, CA website design firm that specifically focuses on pets and other animals. They do everything from logos, marketing collateral, and of course, web design. 
The logos and web page are a sample of the work they do.
I did a bit more research online and found an article about Monica Cevallos who is behind Sniff Design Studio. I'm not sure how long that link will last so here's the text...
"Monica Cevallos is barking up the right tree. After graduating from art school and working a number of odd office jobs, she decided to take a chance and open her own niche marketing design studio. Cevallos, under the appropriate moniker Sniff Design, caters to the booming pet industry. She found her first and fastest-growing client, Annabelle’s Doggie Treats, on the all-powerful Craigslist website. Annabelle’s owner Nicole Cottini, who started baking the line of gourmet dog biscuits in her San Francisco kitchen, was in need of a logo to stamp on her brown paper doggie bags for local pet shops. Now, in less than two years, Sniff is helping to relaunch the entire line of treats for national distribution at retail stores like Pet Food Express."
This is a great example of sticking to your niche. How would you change your website if you had someone talented to do it for you?
