I've taken to calling some of our new policyholders to thank them for signing up with Embrace and generally chatting with them about their purchase experience and what they think of their new policies. It keeps my feet on the ground and my eyes and ears open.
I've had some interesting insights into why people picked Embrace, what they didn't like about the competition, and why they considered pet insurance in the first place.
One of the newest reasons I'm hearing for people are buying pet insurance is the prominence of the pet food recall in the news. One woman in Texas said to me that she'd meant to get pet insurance after her previous dog cost her $6,000 with kidney failure (sadly he succumbed to the disease) but she just hadn't got around to it until she kept reading about the pet food recall. Then she knew she had to buy.
Other people just couldn't bear the thought of not being able to afford whatever medical treatment was necessary and yet others focused on the genetic conditions their purebred dog or cat could get.
What reason do you have for buying pet insurance? Let us know.
