This is the American Pet Product Manufacturer Association (APPMA) home page for the last month or so. The APPMA is "the leading not-for-profit trade association made up of over 900 pet product manufacturers, their representatives, importers and livestock suppliers." But also, they are the most quoted source for numbers about pets and have a lot of visitors interested in pets visit their site.
What's so special for Embrace is that the featured news at the top is the pet-related small business trends article I wrote for Anita Campbell over at the Small Business Trends blog. I thought I'd record it for the Embrace scrapbook.
Thanks APPMA, we really appreciate the nod.
