Once again, Anita Campbell at Small Business Trends kindly posted my predictions for pet-related small business trends 2007 on her blog.
Please take a moment to check it out. Here's an excerpt:
4. Continued steady increase in pet insurance.
The estimated 2006 market size is approximately $200 million, and is estimated to continue to grow by 25% to reach $250 million in 2007, according to the 2005 Packaged Facts “Pet Insurance in North America: The Market and Trends in the U.S. and Canada” report. While our prediction of one of the established companies being acquired in 2006 did not come true, it is only a matter of time before a large insurance company buys its way into the pet insurance arena. More and more employers continue to join the ranks of those who offer pet insurance as a voluntary benefit and at least one pet insurance company plans to start mass media advertising in 2007, increasing consumer awareness of pet insurance.
