Kind words from a friend

Andrea Learned is always has something valuable to add on any topic, but in particular on marketing to women, and she has a great book that she co-wrote called Don't Think Pink. So, I was so pleased to see that she wrote up an article on pet insurance and had lots of kind words to say about Embrace.

Embrace Pet Insurance is one such company that I've been watching, mainly because of the personal friendship I've built with one of its co-founders, Laura Bennett.  She knew, early on, that women were the key to the business and so, even as the underwriting process has taken way longer than she and co-founder Alex Kooglick might have hoped - they have finally launched their company.  Interestingly, I remember way back when being part of their survey on possible logos, and then later a survey of web site templates. They have been so-wisely building community and involving their likely customers for years in advance of this launch.

Check out A Women's Market Insight: Pet Insurance at Andrea's blog, Learned on Women.

Thanks Andrea. Big hugs to you and Hilde.