There's nothing worse than getting nickle and dimed every time you want to make a change to your policy. The banks do it all the time, most of the other pet insurers do it all the time, and we started to go down that garden path until I came to my senses.
Up until last week, we were going to charge you fees for choosing to pay your premuims monthly instead of annually ($1 a month), and we were also going to charge you to make a change to your policy terms ($10 I confess).
Well, I say NO MORE! What's the point of being the Chief Embracer if I can't do the right thing right now? So here it is. At Embrace, we will not charge you fees on your policy - period.
I came to this realization from two slaps in the face.
First, I am reading Let My People Go Surfing: The Education of a Reluctant Businessman
Second, I was talking to one of our new employees last week about the bank he used to work for (who will remain nameless for the purposes of this conversation) and he got me so riled up about how this bank (and I'm sure the rest big banks are the same) won't change some of the processes they have in place because changes would reduce the fees charged to its customers (I happen to be one of them).
This bank want you to bounce checks and to do it often so they can milk as much money out of you as they can. They are so addicted to fees that they won't put in processes to help their customers avoid these fees. I'm still so mad about it, I feel my blood pressure rise. The sad thing is, as customers of banks, you and I both know that if any bank said NO MORE FEES and actually meant it, we'd all flock there in droves. And we'd bring our friends. And we'd stay with that bank forever. That must be worth more than the hundreds of millions of dollars banks are making off. They just don't get it (another huge understatement).
So, putting those two slaps in the face together, I now bring you no more fees from Embrace.
Happy No Fee Day!
