I just caught an article "Brave New World" on the Wharton Entrepreneurship Program's website talking about Wharton entrepreneurs blogging and the different takes on it. It mentions Josh Kopelman's blog Redeye VC as one of our more famous alumni bloggers (OK, the only famous Wharton blogger that I know of).
Josh founded Half.com, which was purchased by eBay on the same day he presented to our leadership class in September 2001 - the depths of the dot com bust. That must have been a very surreal day for Josh - just another normal day in superstardom I suppose!
You have to scroll down to the very end but you'll see a mention of the Embrace Pet Insurance blog (nice to be mentioned along with greats like Josh - I'm all star-worship a-gaga). The last paragraph sums it all up for me:
"The blog is all about communicating with people interested in pet insurance in an open and honest way," she says. "Apart from a phone call, there's no better way for people to gauge your honesty and sincerity."
What do you think?