Right now (yes right at the time when this was posted), I'm presenting at the Cleveland eWomenNetwork lunch on blogging, my first official presentation on blogging (although I'm always talking about it all the time to anyone who'll listen).
I promised some information on what I talked about so we didn't have to kill a number of trees to print them out. Besides, now I have a couple new blog readers I hope!
Local blogs
- The Bridge - coaching blog
- Barbara Payne's Capitalist Cleveland Blog - freelance writer
- Superbarista - Phoenix Coffee blog by Sarah Wilson-Jones
- Small Business Trends by Anita Campbell - a local NE-Ohio blogger who is ranked as one of the top small business blogs in the US
- and of course, our pet-related shopping blog Embrace Pet Community
Blogs you really really should read as a small business (see also left hand side menu item Other Blogs)
- Seth Godin, my marketing god
- Guy Kawasaki, guru on start ups and what makes companies successful
- Church of the Customer, Jackie Huba and Ben McConnell write about word of mouth for businesses
- Learned on Women - Andrea Learned on marketing to women (there are a number of good blogs on marketing to women - if you want more on marketing to women or any other topic, email me)
Top 5 Reasons to Blog for a small business:
- You want to make money don’t you?
More interested eyeballs on your site means more money in your pocket. - Become known as an expert
Show people what you know, become the recognized expert on a topic. - Stand out in a crowded space
People searching for people and businesses like yours will find you out if you are blogging about their problems. - Show your customers how you think and work
Let them get to know you before they call. - Bloggers blog about other bloggers, driving even more traffic your way.
And #6, the final bonus reason and the biggest of them all is
If you aren’t doing it, your competitors will. In fact your competitors are likely already doing it.
Email me if you'd like more info on any of my presentation.
