There was an announcement earlier this week that Bethel Holdings, Inc. changed its name to Direct Pet Health Holdings, Inc., which
"is an innovative, fully funded, and financially stable new corporation that offer innovative pet health insurance products and services at discounted prices to consumers, corporations, and organizations."
Assuming they are selling, or are planning to sell, pet insurance, this is a new pet health insurance company in the US. I haven't found anything else out about them and what they are offering yet but I'll let you know when I do.
