According to David Seel of Thornside Insurance:
Many of you in the UK will have heard of the first two companies but not likely would have heard of Thornside because it is a "behind the brand" underwriting agency. They administer the policies and arrange the underwriting for their branding partners. Thornside's brands include Petwise, Lloyds TSB Bank, Kwikfit, PDSA and Argos.
Related links: Where was the first pet insured?, 2002 Pet Insurance Market in the UK is 12%, unusual brands for pet insurance in the UK

