Pet insurance is becoming a more popular financial service if you just look at the number of articles that are popping up in reputable media sources about the topic.
For example, the April edition of Smart Money had a lengthy article on the pros and cons of pet insurance and check out this recent MSNBC article about how to choose pet insurance. It's not a bad article as it actually mentions more than one pet insurer; however, the article doesn't cover the important aspects of a pet insurance policy.
The MSNBC article sums up the need for pet insurance as follows:
“There is no discounting the human-animal bond,” says McConnell. “When your cat is the reason you get up in the morning, and you are in the vet’s office being told there is a procedure that will save its life, you are willing to find a way to pay.” Having pet insurance can make doing so that much easier.
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