When you go to a pet insurer's website and the first thing you see is "over 1 million pets are already insured", don't you immediatly think they they are refering to themselves? It's kind of along the same lines as the Mcdonalds "over 99 billion served" message.
I certainly thought that when I went to the PetFirst Healthcare site but I know better. In fact, there aren't even half a million pets insured if you added up all the pet insurers in the US (as of 2005). The one million pets insured must refer to the whole of the world - hardly one company.
What do you think - misleading or not? Is this the case of one very small pet insurer trying to appear to be something they are not? Seems like that to me.







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