The biggest player in the US pet insurance market at the moment is Veterinary Pet Insurance, the oldest company with the largest market share (just over 80% or thereabouts). Until about a year and a half ago, they were chugging along in a reasonably active manner but then some of the senior management were suspended in July 2004 as a result of an internal investigation and some others resigned. At that point, Scottsdale, the insurance company that owns 60.8% of the company, inserted their own man to head up the pet insurance business.
Since then, we've heard hardly a peep from VPI. They have done some things with their website and logo but they haven't filed their financials with the NAIC (National Association of Insurance Commissioners) since 2004 like all good insurance companies should do. While all their competitors are running around tying up marketing alliances, VPI haven't launched any new marketing campaigns (not that we've noticed anyway), let alone made any noise about alliances. It's very strange indeed. This is not the way to run a going concern.
So, I conclude that VPI is up for sale. I would expect that some of the larger insurers are looking at the company and maybe even some of the pet food companies who are dying to expand their revenue streams (IAMS does own 8.9% of VPI but perhaps they've seen enough close up to know not to get involved?).
My prediction is that VPI will be bought out by the end of 2006, possibly much sooner, although pet insurance is not like any other insurance. Most large insurance companies wouldn't have a clue what to do with a company like that - maybe that's why it's still on the market?
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