Well, it's both. What am I talking about? The names of the two newest pet insurance companies: First Pet Life and PetFirst Healthcare. Do you think that if you were are customer of either of these two companies, you'll remember the correct name when someone asks you who you are insured with? I know I'm going to have trouble remembering the difference.
Just so you know, First Pet Life has announced it is "currently in negation with a major pet insurance underwriter to have policies underwritten." I had to admit that I laughed when I saw that. If Embrace had a dollar every time we were in negotiations with a potential underwriter, we'd be able to retire without setting up a pet insurance company at all! We'll keep an eye out for their next announcement of who their new underwriter is and let you know when we know.